Thanks to @Bambam for pointing my attention to this contest by Zain that I’ve seen on a few billboards recently but never really paid attention to what it really was – until I was compelled to read it. I suppose it speaks for itself, but from what one can gather is, you vote in the Jordanian elections and then send your national number to the Zain code to be entered in a draw for a car and various other prizes. Loosely translated: “Those that lend their voice to the nation…win”.
While the state is politicizing a national tragedy for political gains, one of the largest private sector players in the country is commercializing a political event for commercial gains. The lines are incredibly blurry but in this case the results are just disastrous. One might even think that Zain is working on behalf of the government to encourage people to vote, which is not out of the realm of possibility considering the thin line between the public sector and private sector on an upper echelon level.
This is just another example of how the Jordanian elections are becoming more of a show than anything else.
It’s like the commercialization of Christmas.