Photo Of The Moment: A Global Warming Swim

The eye-catching swimming pool in Mumbai, medical India, treatment has been built to raise awareness about the threat of sea level rises as a result of global warming. It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool. The idea was conceived by advertising agency Ogilvy & Mather, ampoule who were commissioned by banking giant HSBC to promote its £50million project tackling climate change. [source]

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