@QueenRania Dear Your Majesty, I hope this tweet finds you well. I should mention right off the bat that this tweet will be longer than the 140 characters typically allocated to me, but I’ll try my best to keep it short and well-worded as is often the case when addressing royalty. Your recent joining of the twittersphere has been well-publicized all around the world. Not so much in Jordan. So while the rest of the world gets a window in to your daily thoughts, Jordanians have been shut out unfortunately. That’s alright though. Generally, there have been various reactions to your twittering. Personally? I think it’s great. Discovering the social networking tools the Web has to offer is a well-served endeavor. Your tweets from the WEF recently were interesting enough to capture the attention of many, many readers. The 7iber team also tried to do something similar at the WEF with a group of young Arabs, all of whom seemed to admire you. However, there was one big difference and it is the point of this very message. No, it was not the fact that you are indeed royalty (and thus free to say whatever you like) and that they are ordinary young Arabs (most of whom come from countries, including Jordan, where they’re not allowed to say whatever they like). No. That’s not the difference I’m referring to. The difference was actually in the choice of platforms. You used the globally popular twitter. They used the Jordanian-born watwet. We wanted them to use something local. Mostly because we wanted to support a local, homegrown product by homegrown entrepreneurs – after all, the theme of this year’s WEF was about finding “homegrown strategies for success”, right? But also because you can do a whole lot more with watwet than with twitter. And while this group of young people were running around the WEF, watwetting their hearts out – not to mention blogging, live blogging and conducting interviews – the media spotlight on your twittering was all over the Internet. It made me stop and wonder what could have happened had you decided to use watwet instead of twitter. I stopped to ponder the kind of global and regional exposure a local company could have gotten simply by a single string of 140 characters written by a Queen. I stopped to imagine the conversation that might have unfolded, in both English and Arabic, on a platform that bridges both cultures. I stopped to picture the conversation of an audience that was both local and global. By using watwet, you would have easily been seen as supporting a regional platform, while helping to take it global as you would have probably received the same international media attention anyway (being a Queen), and at the same time, start a true dialog in two languages, between two worlds, on one platform. At the time, I half-understood the need to use YouTube as opposed to our homegrown Ikbis in order to reach a more global audience to discuss stereotypes. But twitter? I’m sure someone on your staff must have mentioned watwet in a meeting, no? In any case, while your efforts to communicate with public audiences are to be respected, I wrote this message to simply voice my disappointment as a Jordanian citizen over your choice of tools. Jordan is home to some of the most innovative technological pursuits in the region. There is a generation of IT entrepreneurs leading an online revolution. They are born right here in Jordan. And they could use some support and some exposure. These are our homegrown strategies. I should also point out that watwet is actually cheaper to use since you’d be sending an SMS to a local number rather than an international one. Oh, and now the good people at watwet have integrated the platform with twitter so that anything you put on watwet will go to your twitter account as well, in other words, you can use both simultaneously. All that being said, the simple point of this message was to encourage you, as someone who has a great deal of pull in this town, and indeed around the world – to support local and regional alternatives to their American counterparts. Someone of your caliber has the ability to catapult our homegrown products on to the global stage. And all it takes is 140 characters. Thank you.