I have to confess: I am in love with original content. In a world where the recycling of pop-culture and multimedia leaves so much to be desired, it is refreshing to see anything original being produced, especially when it comes to multimedia content. YouTube has been a phenomenal tool when it comes to original video content on the Internet and that being said, the Arabian-sphere’s Ikbis seems to be following suit. This is actually good news. We have all this technology and all these tools – be they software or hardware – at our disposal, yet half the material out there is just copy-pasted. Even blogs are becoming a wasteland of recyclables. So when original content comes my way, especially if it attempts to highlight something or anything Jordanian, I can’t help but pay attention.
With that in mind, I’ve been following Mike Derderian and Mohammad Jaradat on their Ikbis-hosted show, Ground Zero, which is rounding up its first season. It is surprisingly good not to mention funny, creative and above all, original. For those who haven’t heard of it yet, the show is just under 15 minutes, which means its long enough to grab your attention and short enough not to turn sour on you. Cut up in to four main parts, it starts off with an intro where Mike and Mohammad do a little newsy-segment, followed by my favorite part: “Doblage”, which aims to ruin some of your favorite classic movie scenes, followed by “Lost in Translation” with Professor Eshmael and his priceless vocabulary lessons and ending with “Pirates of Down Town Amman: The Curse of the One JD DVD” a bit of a movie review from the balad. The show leans heavily on the pop-culture but I think (and hope) that in times-to-come it will evolve into a more broader program without getting boring. Maybe Ramadan will prove an ideal time to develop that.
So kudos to these guys for making something pretty unique and original. And if you haven’t seen it, now is the time to check it out.
I hope that the web 2.0 generation of the Arab world will really start utilizing the full potential of the technology at their disposal. Everyone seems to carry around the latest cell phone and I see the cameras being used all the time, but nothing is ever produced. Blogs, vlogs, podcasts: these things are in shorter supply than what I would expect from this part of the world, even though people in other countries who are not as connected and yes, even worse off than we are, can be seen producing great and original content. I don’t have a solution, but I think it may be, at this point, just a matter of encouragement that’s required. The arabized platforms we were missing a few years back are now available.
And with that in mind…for the love of God, would someone please bring back jameedkast!