Nearly two months since I discussed this topic, I’ve been thinking lately that while there are many reasons that there is so little “issue-blogging” being done in Jordan, there is one reason that is often overlooked. Are we, as bloggers, blogging about the issues that people really care about? That seems to be the question for me lately. Because it isn’t just about the number of bloggers who choose to blog about issues, but also about their readership and the engagement they receieve, which in itself is an encouraging factor for others to pick up issue blogging.
To speak strictly for myself, any issue I post on the Black Iris is an issue I personally find to be relevant or personally care about. And so I’ve noticed a trend where readers and even bloggers will react to a certain post enthusiastically, while other posts and the issues that they pose go unnoticed to an extent.
Palestine. Palestine doesn’t do well these days. Neither does Iraq or Lebanon for that matter. Unless a new and fresh massacre has taken place, people generally react rather blase about these places.
Controversy. People love it. If it’s something that’s new and hasn’t been said or talked about, or involves a bit of a personal-story touch, then it will be read and commented on.
Religion sells more than politics these days. That’s another conclusion I seem to have drawn lately. While most might be under the assumption that both should do rather well, religion has the ability to maintain its controversial veracity since saying almost anything about religion or involving religion some how, some way, will almost always offend someone.
Ethnicity and Identities live by the same rules. Jordanians seem to really care about issues of origin, roots, grappling with identity and racism. Whether in the guise of, sexual identity, the pandora’s box of Jordanian vs. Palestinian, or other outlets.
Stupidity. An issue that bears some sort of perspective which the mass majority can agree is stupid or ridiculous or should be generally condemned; an issue that has a perspective we can all generally, pretty much get on board with. An issue where readers can agree with each other, and thus feel a bit united; momentarily.
At a glance, these seem to be some of the major issues Jordanian readers care about, more so that others. You’ll find common ground amongst other bloggers who have approached the same topic.
But this is just an opinion; a single perspective, and I could be wrong. I tend to judge by the level of reader interaction and reaction to certain topics, and that’s primarily what I’ve based these conclusions on.
The issues readers don’t care about – and by readers I’m generally referring to 20-something year old Jordanians who seem to make up the bulk of the blogosphere’s demographics – these issues are just as interesting to dissect, but I’ll leave that for another post.